NEWS:

Big and interesting things are "good to go" in Summer 2012.

PeerPressure for iPhone & iPad has launched!

peer-pressure.com >

Quick tutorial video > Available on the App Store

LUCKY KNIVES designs, manufactures, and sells products based on ideas we've been sketching in our notebooks since we were kids. And some brand new ideas, too.

We recently launched PeerPressure, a fun social app that makes it easy to leverage your network of friends to achieve a personal goal.

How does it work? Let's say you want to slim down. Start with PeerPressure's "Lose Weight" goal template. Set a deadline. Enter how many pounds you want to lose. Choose the peers you want to support you. Every day, PeerPressure will ask you to enter your progress, which will be automatically charted and sent to your peers.

The best way to achieve a personal goal is to create public accountability. PeerPressure motivates you to succeed by automatically charting your progress and sharing it with friends. The PeerPressure application works with Facebook, Twitter and email to build your own virtual support group that cheers you on when you're doing well and guides you toward the finish line when you get off track.

Write a book, stop smoking, train for a marathon, pay off a credit card, volunteer more, learn some new jokes at peer-pressure.com >